Electronic Arts this week announced the hiring of Byron Beede, an industry veteran developer who worked as general manager of the Call of Duty franchise. At the new company, Byron will lead no less than the Battlefield series from now on, which has always been one of the main "rivals" to Activision's flagship game.

According to EA, this new partnership "marks a long-term commitment to growing the franchise." Considering Byron's experience and the huge success that Call of Duty Warzone has enjoyed in recent months, you can understand why the company wanted him on its team.

In case you haven't been following the news in recent weeks, it is worth mentioning that there are several rumors pointing to the announcement of a new Battlefield, which could happen during this year's E3 or at least at a date close to the event. Some images and teasers have already leaked on the internet, but of course we can't believe anything until EA shows the game officially.

We can only speculate about the direction that the franchise will take, but we are sure it should be something very interesting to compete with the current reign of Call of Duty Warzone and Call of Duty: Black Ops Cold War.