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Sep 19, 2021

Operation Geronimo

Oct 25, 2021

THE RELATIONSHIP BETWEEN CONSUMER-PERCEIVED VALUE AND THE PROPENSITY TO USE SPORTS TOURISM

Abstract This study was conducted to investigate the impact of consumer-perceived value on the propensity to use sports tourism event websites. A self-administered questionnaire was used to collect data from 530 sport tourists who participated in three major sporting events. The correlation analyses show that there was a significant relationship between consumer-perceived value and the propensity to use the websites. This study also portrayed that flexibility and reliability had contributed... more

Oct 25, 2021

THE MARKETING OF URBAN TOURISM DESTINATIONS THROUGH VIRTUAL REALITY: TOURISM MARKETERS’ PE

Abstract Despite the growing body of literature supporting Virtual Reality’s (VR) effectiveness as a destination marketing tool, empirical research employing a tourism marketing perspective in this specific context remains scarce. Therefore, this exploratory study aims to bridge this gap by exploring the internal and external factors affecting VR adoption from the perspective of tourism marketers. A multi-case study strategy using interviews with seven tourism marketers from Destination... more

Oct 25, 2021

HRM PRACTICES IN HOSPITALITY AND TOURISM INDUSTRY: A REVIEW OF THE LITERATURE

Abstract This study identifies the human resource practices used in the hospitality and tourism industry through the review of articles published in the hospitality and tourism journals (45 articles, 10 journals) and the other non-hospitality journals (26 articles, 17 journals). The review suggests that key HR practices used in the industry are recruitment/selection, performance management, compensation, training and development, employee empowerment, employee recognition, and reward. The study... more

Oct 25, 2021

POSITIONING OF DOMESTIC AIR TRAVEL BRANDS IN THE INDIAN MARKET

AbstractThis study aimed at determining the positioning of domestic air travel brands in India. A set of nine brands was finalized based on a preliminary exploration, including a mix of airline companies and flight aggregators - Indigo, Jet Airways, Makemytrip, Yatra, Goibibo, Paytm, Cleartrip, Google Flights, and TripAdvisor. A two-dimensional brand positioning graph was plotted using the Multidimensional Scaling technique. Our study also investigated other aspects of consumer behavior while... more

Oct 25, 2021

The Human Dimension

A Review of Human Resources Management Issues in the Tourism and Hospitality IndustryHuman resources are often seen as one of the most important assets of tourism and hospitality organizations. Numerous studies have examined how employee performance can be managed to contribute to the organizational bottom line. This article is a structured review of the literature regarding key human resources management (HRM) issues in the tourism and hospitality industry. Based on this review, the authors... more

Oct 14, 2021

Computer-Assisted Coding

Computer-Assisted Coding (CAC) is the process of extracting and translating spoken and then transcribed free-text data into Tenth Revision, International Classification of Disease, Clinical Modification (ICD-10-CM), and Current Procedural Technology (CPT) codes for coding and billing purposes. Computer-assisted coding has been adopted by a lot of healthcare institutions to enhance production for their overall applications.Electronic health records (EHR) integration expands significantly in most... more

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