Working through the knots where the GDPR and PECR get tangled up around email marketing can be confusing! But because I'm a massive nerd, I untangled it and drew it out for y'all. You're welcome.
A hi-res PDF download is available in the 'Extras' section
I've also written a post explaining all of these questions and giving tips for things to be cautious about - excludively available to subscribers of my 'In Depth' membership tier.
This content is made available under a CC-BY-NC licence, which allows you to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator (me).
As ever; if you like my content, please consider chucking me a few coins so I can afford to spend more time creating it. Cheers!