“The outdoor lifestyle has a huge debt to Indigenous people. All these companies are mostly owned by white people. When you see all the advertisements about outdoor companies, very rarely do you see a Black person or a brown person in them. So, that kind of solidifies the stereotype that people of color are not savvy in the outdoors. And that is simply not true.” (NBC)

The cynic in me thinks North Face is just trying to keep up with the Joneses. Patagonia owner gives away his fortune. North Face changes the name of a jacket after making millions. 🤦🏽‍♂️