Lecture 8: Working with Digital Media pt. II

1. Be mindful of the content you create and share

Nobody likes outdated information. It’s frustrating and a waste of time for your audience. It’s important to ensure that all your information is current and up to date! As the journalism scholar Glen Stovall shared, it’s important to stay updated when conveying information (2012). This is particularly important when it comes to content on blog posts. Having relevant information not only shows your followers you are aware of ongoing trends and issues, but also that you are mindful of the content you are sharing with your followers. Always offer content of value to your readers!

2. Showcase your personality

Don’t be afraid to share your true self and let your personality shine online! People want to get to know who you are and sharing your personality is a great way to interact with your audience. Moreover, it’s important to be authentic and honest and to not sugar-coat anything. Often it is vulnerability that makes influencers seem real, authentic, and relatable. The best bloggers know how to interact with their readers and create a sense of community (Glen Stovall, 2012). Your personality often becomes the brand you are trying to market, especially if you are a content creator or influencer. Hence, it’s important to understand how to portray yourself on social media.

3. Consistency in content creation and branding

It’s a good idea to choose a niche within your industry when it comes to making blogs. Readers love specific, direct information they find useful and it’s important to be consistent when it comes to branding, logos, and overall aesthetics. There are plenty of free online website and blog building platforms such as WordPress, Wix, etc. Canva is another great site you can use as a beginner for creating graphics and logos but keep in mind your work is essentially owned by Canva. Being consistent in branding allows you to stand out, ensures your followers can easily tell your content is made by you, and is an extension of who you are.

4. Value and appreciate your followers’ time

Let’s be honest. As nice as it sounds, no one is entitled to read the blogs or watch the videos you post. As a content creator (and fellow human being), it’s always a good idea to value and appreciate the time and attention you receive from other people. Always show respect to your audience and acknowledge their support in allowing you to continue making and sharing content. Give your readers and audience what they want and appreciate their attention. Never take what you have for granted. Be clear, precise, and informative when you communicate with your audience. Make your information easy to find, your website easy to navigate, and have your contact information clearly displayed.

5. Organize your content

All blogs should have an intuitive menu and navigation system. Although most blogs do not have or need citation pages, it’s always a good idea to give credit where it is due. It’s good to use hyperlinks within your blog as they can direct your readers to interesting topics and to credit your sources. Having a variety of graphics, visuals, and text improves readability. Writing in a causal tone also improves readability and helps the reader stay engaged with your content. One easy way to organize your writing is to write in point form or listicles. This helps separate big chunks of information and ensures your writing does not seem overwhelming.