MARKETING

Take your cup of coffee and let’s start! It’s important to learn and memorize new vocabulary. It’s essential to know how and where to use them. You need to use them daily and make 3 sentences with each word. Find the definition of every word before you memorize it.

**Note – This course is made for A2 – B1 level students (intermediate level of English).

We will start from business words- used in Marketing:

-brand (a type of product manufactured by a particular company under a particular name.)

That brand of sneaker is endorsed by several basketball stars.

-consumer (a person who purchases goods and services for personal use.)

What tastes great to an American consumer may not be what folks in China or India would choose to eat or drink.

-launch (to introduce a new product).

They managed to launch on a new business.

-trademark (special symbol or design)

‘Big Mac’ is McDonald’s best-known trademark.

-product (something that is made to be sold.)

They put a new product on a market.

-distribution (the delivering of products to end-users)

The conference discussed the fair distribution of income and wealth.

-public relations (creation and maintenance of a good public image)

They ran their own successful public relations business in London.

-store (an object where products are sold)

The store will discount 5% for cash payment.

-price (the amount of money expected, required, or given in payment for something).

The price range from 100 dollars to 500 dollars.

-business (an organization engaged in commercial, industrial, or professional activities).

He is in the frozen food business.

-branch (local office or shop of the company)

I used to work in the local branch of a large bank.

-commercial (involving or relating to the buying and selling of goods.)

The medicine is still being tested and will not go into commercial production for at least two years.

-advertisement (paid announcement on radio,TV,newspapers or internet).

Both men and women have complained about the advertisement.

-agenda (a list of things to be discussed or done at a meeting or business event).

The question of security is high on the agenda for this afternoon’s meeting.

-packaging (materials used to wrap or protect goods).

The price includes packaging and transport.

We specialize in the packaging of services, with the aim of selling more to each individual customer.

-label (piece of paper on a product giving information about it).

It says on the label that no preservatives or artificial colourings have been added.

-sponsor (firm supporting an organisation in return for advertising space and brand recognition)

The event was sponsored by several local businesses.

-manager (the person whose job is to organize and sometimes train a team).

Organizational ability is an essential attribute for a good manager.

Now we will review the article from “FINANCIAL TIMES”:

IKEA: lower prices, higher sales

Ingvar Kamprad started IKEA in his small farming village in Sweden over 60 years ago. He was only 17 years old and sold his products from his bicycle. When his business grew, he distributed them from a milk van.

He first introduced furniture into the IKEA product range in 1947. Demand for his furniture increased rapidly, so he decided to specialise in this line.

In the mid 1950s, IKEA began designing its own furniture. It wanted to make innovative, stylish products and to keep prices down. This made it possible for a large number of customers to buy IKEA home furnishings.

IKEA opened its first store in Swededn in 1958. In the next 40 years, the number of stores went up to over 150 in 29 countries. In 2005, there were a record 18 new stores – 15 in Europe, three in North America and two in Japan.

Sales for the IKEA rose steadily, year after year At the end of the financial year 2002, sales were at 11 billion euros. At the end of 2006, they totalled 17.3 billion euros.

They are adding more stores to its existing network!