Salesforce is a customer relationship management platform that connects businesses and customers. It's a single integrated CRM platform that provides a single, shared view of every customer to all of your departments, including marketing, sales, commerce, salesforce admin training and service. Salesforce is a cloud-based software company based in San Francisco, California. It offers customer relationship management as well as a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. Salesforce began as a CRM Software as a Service (SaaS) provider.

Salesforce offers a number of software solutions as well as a platform for users and developers to create and distribute custom software. Many customers use the same technology and all use the most recent release. You do not need to be concerned about application or infrastructure upgrades. This allows your organization to focus on innovation rather than technology management.

Salesforce Advantages -

1. Salesforce is a cloud-based technology, so you can access it from anywhere with an internet connection.

2. Whether you are a startup or a seasoned company that has been around for years, your business is most likely changing. Salesforce is completely scalable to your business's expansion.

3. Salesforce integrates seamlessly with third-party apps. If you want to integrate Salesforce with Gmail, you can, and you can also integrate it with your accounting software. Integration with other CRMs, on the other hand, is difficult.

4. Salesforce is reasonably priced, especially given its breadth of capabilities. Salesforce can be used by startups and small businesses.

5. According to Salesforce customers, it is unique for three major reasons:

Fast – Traditional CRM software can take more than a year to deploy, whereas Salesforce can take months or even weeks.

Salesforce wins hands down in the category of ease of use. You'll spend less time figuring it out and more time putting it to use.

Customers find Salesforce to be very effective because it is simple to use and can be customized to meet their specific business needs.