More than ever, it’s becoming easier and easier to create the kind of work that calls us. Whether it’s art, music, design, whether it’s writing, coding or building--we now have so many tools at our disposal to harness our creativity and finally call the shots.
Youtube is one of the biggest in the industry right now, the second most popular social media platform with 1.9 billion users, the world’s second largest search engine and the second most visited site. According to 2019 Youtube statistics, we watch over one billion hours of Youtube videos a day.
With the opportunity to share your voice through videos and engage with a network of viewers, how do you harness Youtube’s potential for yourself? If you’re just starting out or if you’ve already built a following, there are tons of other ways to make money from Youtube without resorting to ads or sponsorships.
Here are a few ways on how to make money on Youtube:
You can create your new project or launch a new product via crowdfunding. And especially if you need money to execute your ideas, crowdfunding will be your best friend.
It will give you the opportunity to show people what your project or product is about, and if these are compelling enough, you can call upon your own audience to pitch in.
There are three popular types of crowdfunding:
- Donation-based: You can ask your audience to tip you for the content you create, via small donations.
- Tiered Rewards: You can give incentives to your supporters in different tiers. You can offer a shoutout, get them an exclusive spot in a livestream, and other generous offerings based on the amount of donations they give.
- Membership: This method will allow your supporters to donate on a recurring basis. You can treat this like a cable channel that delivers valuable and more entertaining content, and the members will be the first to see these contents.
- Project-based: You can also get support for special projects that you have in mind.
2. Affiliate Marketing
This is the easiest way to make money on YouTube without Adsense. Being an “affiliate” is partnering with companies via affiliate links or affiliate codes. Affiliate marketing allows you to advertise certain products in your videos and encourage viewers to buy the product. You'll have a link to the product in the video description, which is a special URL attached to your account. Every time someone purchases through one of your links, you'll receive a commission from that sale.
3. License your content
If you manage to create a viral YouTube video that appeals to a wide audience and when various media outlets reach out to you about the rights to use that video--you can license your content in exchange for money.
4. Sell products or merchandise
Selling your own merchandise will make your brand even more recognizable, and have more people associated with your channel. Merchandise may come in the form of t-shirts, caps, coffee mugs, tumblers, tote bags among others.
The challenge is to make your own merchandise appealing enough so your viewers will be encouraged to support you financially and be a part of your community.
5. Share your skills
Products aren’t the only offerings that you can introduce to your viewers. You can also create and sell online courses, which has now become a major way of making money on YouTube without Adsense. You can either set up these courses on your own channel or invite your subscribers to meet you on platforms like Skillshare and Udemy-online communities that allow you to teach and consume classes around the globe.
These are only some of the ways you can rake in cash--whether big or small--by gaining the support of your audience with the content that you create.
At the end of the day, realizing that the best connection your work can ever have is ultimately with your audience. Once you have this connection, support will readily follow.