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Help! What the hell do you sell?

I get that this can be a little hard to understand with all the buzzwords, so I made a glossary:Advice: tips coming from my expertise as a professional, I have 10+ years experience working in marketing communications for a wide variety of cultural, commercial and media brands. Six years of which as head of the marketing communications department, being part of the management team and end responsible for department targets, budget and strategy.Brand: depending on your industry either your... more

Mar 01

Brand strategy?

What the hell is a Brand Strategist?Someone who develops a growth strategy for a brand to ensure a consistent and effective message. Growth can be quantitive (sales/visitor numbers) or qualitative (change in the image or brand awareness). A strategy will almost always consist of an internal and external analysis of the positioning of the brand, realistic targets for growth and how to achieve those. Depending on the exact needs, deliverables vary between high level strategy or a complete... more

Mar 01

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Help! What the hell do you sell?
Brand strategy?