When building a brand online, especially a professional brand, don’t be afraid to be real – yes, personal can be professional. Remember, people don’t go to social media to be sold to, they go to socialize.
If you haven’t added blog posts to your website then you are missing an opportunity to connect with your clients and customers, both current and prospective especially in today’s climate.
Personal relationships have always played a major role in getting new business. The way in which people interact especially via social media, has had a long lasting and profound impact on the quality and longevity of a business relationship.
More and more business owners are realizing that the extra personal interaction online can help to reinforce and build relationships. It keeps you in touch and keeps you top of mind.
Social media is all about connecting with your audience and this connection grows stronger when you add blog posts because your followers will want more than just a few words on Facebook, Twitter or Instagram and they don’t want it to be all business.
A great business blog doesn’t sell. Instead, it shows customers why they should do business with you and not your competitors.
However, for most, there is still a level of uncertainty as to what types of blog posts businesses should include on their website or social media platforms.
The question for many business owners becomes “how personal should I be? So what exactly is the importance of sharing personality when it comes to marketing?
Do you have a business blog? Click below to listen to episode #30 of the Blog Your Way to a Business Profit Podcast to hear how business blogs can be personal and professional.
There are many ways in which to create blog posts that are personal yet professional and with consistency that can expand and broaden your brand online and build trust and likability so that when prospective clients are ready to buy, they think of you and are ready to give you a try.
If you are interested in increasing your online exposure, while establishing yourself as an expert in your industry, then you will definitely want to take advantage of blogging as a marketing strategy.
To learn more about blogging please send an email to [email protected] with any questions you may have about getting started.
Do you have a business blog?