White on black or black on white?

Did you know that different fonts and typographic styles affect the user’s thoughts, feelings and behaviour?? (aka unconscious emotions)

For example, serif fonts are associated with tradition, establishment, respect, trust,elegance etc..

Where sans serifs are considered more modern, clean and minimal!

Also, scripted fonts bring a sense of happiness & creativity to the design.

Display/decorative fonts give a more casual vibe and a type of personality 🤔🥸