About the episode
In this episode, I talk to Nas Arcayan, a Brand Positioning Specialist and Managing Partner of Mothership. Our discussion was around their different approach to brand positioning. He calls it Cognitive Branding.
His firm, Mothership, helps businesses break away from the unending cycle of short-term tactical executions, to achieving sustainable and scalable growth by owning a clear, cognitive differentiation.
Their partner clients have ranged from local high-impact start-ups, to large global brands such as Unilever, Baron Method, PhilAm Life, Dare, Armani, Fendi, Bottega Veneta, Beginnings Baby, Pathway, The Golden Duck, and many more.
Here are some of the questions we discussed:
How does brand positioning affect peoples’ purchase decisions?
Is cognitive branding going to help businesses save money or resources?
How do you compete with top brands in your market space?
Where to start with the cognitive branding approach?
How to persuade clients and brands to work with them?