Why off-page SEO matter?

Why off-page SEO matter?

Jul 07, 2020

Which is best practices of SEO Off-Page techniques for your needs. Off-Page SEO: What It Is and Why It’s Important?

Joshua Hardwick Updated: April 24, 2020 ahrefs

What is off-page SEO?

Off-page SEO embodies any efforts taken outside of a website to improve its search engine rankings.

Link building is a big part of this, but it goes way beyond that.

On-page SEO vs. off-page SEO

On-page SEO is something you have complete and utter control over, whereas that’s not always the case for off-page SEO.

For example, if I reach out and ask someone to link to me, that’s off-page SEO. Why? Because I didn’t change anything about my website during that process. Conversely, if I improve my page speed by optimizing some images, then that’s on-page SEO because I made that change directly on my website.

If you’re ever confused as to which “bucket” an SEO tactic falls into, ask yourself whether it’s entirely within your control. If the answer is no, then it’s most likely an off-page SEO tactic.

There are some off-page factors that you have complete control over (e.g., Google My Business).

Why is off-page SEO important?

Google takes into account many off-page factors when deciding if and where to rank web pages. Links are one of those factors, but there are many others.

For that reason, it’s challenging to rank on the merit of your content alone.

Link-related off-page factors

Backlinks are perhaps the most critical part of off-page SEO.

Why? Because Google search is built on something called PageRank: an algorithm that looks at the quantity and quality of backlinks pointing to a web page. Some SEO professionals see PageRank as an outdated concept, but Google confirmed that it’s still a ranking factor only last year.

1. Number of referring domains

2. Link authority

3. “Dofollow” vs. nofollow

4. Anchor text

5. Relevance

6. Traffic

Final thoughts

Off-page SEO might seem harder than on-page SEO because many off-page factors aren’t entirely under your control, but that’s the whole point. The harder something is to earn, the more reliable it is as a ranking factor.

It’s also important to note that traditional online and offline marketing activities can indirectly influence many of the factors above.

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