James believes that life is better when we’re singing together.
He believes that singing is a fundamental part of being human, fostering deep social connections and wellbeing. He aims to inspire people to sing with confidence and help overcome inhibitions about singing.
Throughout his career, he has created new and innovative ways for people to come together to sing. This includes founding Wrexham One Love Choir - Wales’s first homeless choir, pub choirs, residential weekends and, most recently, online with The Sofa Singers. In 2020, James was awarded a Points Of Light Award from the UK government in recognition of his work to combat feelings of isolation during the Coronavirus pandemic through The Sofa Singers.
His first book, ‘Do Sing: Reclaim Your Voice. Find Your Singing Tribe’ was published in September 2019 by the Do Book Company and is described by Cerys Matthews as ‘an open door to the joyous world of singing’