Social Media: I put this at the very bottom because you probably already have an amazing social content marketing plan for your podcast. You already know to post frequently and intentionally (as to be present, but not “spammy”).
Also remember the 80/20 rule; 80% of your social media content should be fun shares (BTS content, fun facts about you (the host/guests), trending topics, community conversations, current events/themes/moments); 20% promotion. Just in case you’re looking for more, here are a few extra links to help with your content: