New year, same old email list? If one of your business goals for this year is to grow your email list, you've made the right decision.
And the best way to achieve it is to offer something in exchange when people sign up to your email list.
Yes, I'm talking about a lead magnet or freebie—however you wish to call it.
Offering your subscribers a freebie that immediately solves a problem they have and that also seamlessly connects to your product or service offerings is a huge win-win.
How to come up with relevant freebie ideas to grow your email list?
Here are a few to get you started:
Take a look at your email correspondence with your clients and customers.
What are their frequently asked questions and problems they have?
If you're in the early phases of your business and don't have many clients yet, join Facebook groups where your ideal clients hang out.
Listen to the conversations in that group and note down what problems they talk about that you could solve with your products and services.
If you're active on social media platforms, you can create a poll and ask them directly for their inputs.
An alternative is to create a survey—let's say with Typeform—and gather feedback from your social media followers or website visitors.
Do you use freebies, lead magnets in your email marketing strategy?
What is the best freebie that you've ever received?