If you are just snapping some pics of your products on a plain background, or maybe you are just sharing user-generated content from your customers. Neither one of those is bad but let me ask you this.... are you showing your audience how your product is used? How your product is made? or maybe where it would be in their home?
The best practice for product photography is to have a balance of creative and purposeful photography.
Get those fun, imaginative shots that really reinforce your brand but also don't forget to get those shots where you answer common questions your audience might have.
The more questions you can answer the fewer barriers your target consumer has between seeing your brand and purchasing your brand.
This is a beautiful image from our shoot with @jamie.your.aesthetician shot by the lifestyle photography queen herself @flash.adams and it is a perfect example of how your product photography doesn't necessarily mean a picture of your product sitting on white.
We've actually been thinking about hopping on and doing a live Q&A to answer some of your questions about product photography. What do you think?