The money is in the influencer right? WRONG!
Okay fine. That's not the saying as all. But, it might as well be with all the influencer talk around the Instahood. (Instagram for those of you who don't follow me on Instagram)
More followers DOESN'T mean more (Robert) dineros 💰💰💰
Influencers and expertise are two radically different concepts!
***Hey, even KANYE get's it. - DID YOU WATCH THE VIDEO? (click above)
Let me explain:
When someone has a BIG following, there are typically two reasons for that, they have:
Great "attention-grabbing" content, or
They know how to entertain. or......
They are half dressed or not dressed at all (STAY WITH ME) keep on reading
But they don't know how to seal the deal.
More Followers Doesn't Mean More Business-
And if you're like me you didn't start a business for followers, likes, or praise.
Sure, those things are great, I'm not discounting that, but we all know that you can't pay the bills with that alone.
When you have a problem (worth solving) you don't typically look at how much internet clout they have, what you're looking for is:
Are they genuine and authentic?
Do they have a proven track record?
Can they legitimately solve my problem(s)?
Ultimately, what we all want is for someone to communicate our problems better than we can.
I often work with people who have larger following than me, and you know what? They don't care that I have "X" amount of followers!
They wan't a specific problem solved; they wan't a specific result, and guess what?
They come to me for help!
Hiring an influencer won't make you successful.
More followers DOESN'T mean more influence- Expertise is not Connected to numbers!
It's connected to results.
To be continued......
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