“Yooohoooo………….!!!! Yes, you there. I have something for you.”
I looked around the airport departure lounge and realised the young woman hollering at the top of her voice in my direction...was pointing right at me!
“I have a free sample for you madam, you’ll love it.”
I had some time to kill so decided to indulge her, partly to placate her but also to stop my husband from wandering off into the nearby gadget shop.
It took her all of zero seconds to get into sales mode.
“Are you French?”
“Um...non”
“What about your husband?”
“Non, I mean no”
At which point my husband switched on the charm offensive and muttered some schoolboy French.
She wasn’t impressed.
“I can tell you are not French, your French is terrible. Where are you from?” she barked.
“Thanks, we are British.”
Her face fell momentarily but then brightened up...
“Oh you must be Irish then, I can tell by your skin. Your husband has little red patches...oh...you have them too. Clearly you drink a lot, don’t exercise and smoke too much.”
“Erm...no...we are both English.”
“Or maybe you go outside from hot and cold too much then. Here, I have some anti-ageing cream which has been specially formulated for lazy people like you...”
At this point, all we could do was laugh, make our excuses and part ways.
As we walked off in the direction of the obligatory Irish Bar before take-off (it just seemed the right thing to do now), I heard her pounce on someone else.
“Are you lost, sir? You look lost…”
I didn't stick around to hear what happened next.
But it got me thinking.
Can we be a bit like this with our content? Shouting out at anyone who passes as opposed to intelligently targeting the people who really need our face cream – sorry – services or products?
Are we assuming they are looking for what we are offering without testing the market first?
Are we attracting people to our website with our content but not getting people in the buying mood with our Calls To Action?
Are we coming off as a little bit….rude?
Here is my chance to pounce in your pathway while spraying perfume in the air and offer you the opportunity to get your copy audited by me with a super special offer.
But I am not going to do that.
Because I don’t have a special offer.
And in any event, I prefer to treat my clients to the highest possible standards. They know I am here whenever they need me.
First-class copy critique pamper treatments are always on offer, you only need to enter La Première Copy Lounge by contacting me. 😉
Until next time,
Love, Peace & Champers in the First Class Terminal! 🍾
Eleanor
P.S. I do have Irish ancestry, so the makeup lady got something right. Not sure about the red patches though! 😳
Photo by Becky Fantham on Unsplash
