Eleanor Goold
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LinkedIn Post - Egg Mayonnaise

LinkedIn Post - Egg Mayonnaise

Nov 15, 2020

It was the late 90s, I’d just started my first ‘city’ job – and what's more, I was HUNGRY.

As in, it was lunchtime, and the obligatory quaffing of fine wines at Balls Brothers the night before wasn’t doing me any favours in the tummy rumble dept.

I was at the head of the queue of a fancy sandwich shop teaming with bespoke suited and booted (and some ferociously stilettoed) square mile yuppies.

Could my future boss be in the line behind me? Who knew?

I ordered my fave hangover sarnie.

I was still daydreaming when the girl behind the counter barked….

“Mayonnaise???”

“Yes. May-YON-Naise” I retorted at the top of my voice while rolling my eyes at the mounting queue behind me.

“You mean EGG mayonnaise?”

OMG. I’d totally forgotten to add the egg – I’d only gone and asked for a mayonnaise sandwich (on white no less!).

Time stood still. The hole in the ground that I wanted to swallow me up failed to appear.

“Yes, egg mayonnaise” I whispered meekly with ascending shame, praying nobody I knew had heard.

Moral of this story?

Next time you are asked to complete a copywriting brief; be as specific as possible.

Cos nobody wants egg on their face.

You big disgrace.

Spreading your vague instructions all over the place.

We will, we will.

Mock you!

TIP: To get what you want. Ask for it.

https://www.linkedin.com/in/eleanorgoold/

Photo by Miguel Andrade on Unsplash

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