It may be one of the first questions to cross your mind when considering a platform like Buy Me a Coffee or Patreon: is my audience large enough?
The truth is, you don’t need a stadium size audience to start receiving support or be cheered on.Go ahead: exhale with relief.
We believe every single one of your supporters matters and audiences big or small deserve a way to connect with their favourite creators (you!).
So, who is Buy Me a Coffee for? It’s for any creator with an audience who wants to accept support and reward their supporters with juicy extras.
It’s all about allowing your supporters to create something with you. They support you and in return you appreciate their support with content created just for them, that’s a win-win in our books.
We’re here to crush your insecurities if you’re a creator with a smaller audience.
Here are a few things to mull over before starting your Buy Me a Coffee or Patreon:
Don’t Underestimate Niche Spaces
You may be a creator in a niche space or be working on a one-time project, meaning your audience may not be as large as online gaming creators or beauty mavens.
We get it. Not everyone has millions of supporters, but it doesn’t mean your vision isn’t worthy of support or that your current audience doesn’t matter.
Their support can still make a difference and energize your creative vision.
Our Buy Me a Coffee creators come from fascinating backgrounds and have diverse creative visions. Our roster has everyone from YouTubers, musicians, podcasters, writers, programmers, nonprofits, cosplayers, and more. You name it, we’ve got it!
There are many creators with smaller audiences that are getting incredible benefits from our platform. We’re so excited to help creators grow, it’s giving us the caffeine jitters.
Buy Me a Coffee Spotlight:
While some creators may be in popular spaces, many have totally unique visions. For instance there’s no shortage of foodies and wine aficionados out there, but these creators have added their own unique way of offering their audiences value.
Gemma Withenshaw is the genius behind Virtual Wine Tasting Hub, which facilitates virtual wine and gin events online.
Chef Amanda is creating career resources for chefs and line cooks to find success in the food service industry.
Both creators are killing it using the Buy Me a Coffee Platform, despite having smaller audiences.
Keep an Eye on Engagement
Remember, it’s not about how many supporters you have, the true question lies in how engaged your supporters are.
Do they tap the Like button frequently on your content or leave you blush-worthy comments? If this is the case, then those types of supporters are more likely to Buy You a Coffee or become a patron on Patreon.
Don’t measure your audience by quantity, instead consider their level of engagement with your content. A small audience that interacts regularly with your content is better than a giant audience who doesn’t stick their neck out to tell you how much your content means to them.
If you have a highly engaged audience then starting a Buy Me a Coffee or Patreon could provide the support you need to bring your vision to life or to the next level.
Pro Tip: If you feel like your audience isn’t engaging with your content then consider ways to increase engagement prior to starting a Buy Me a Coffee or Patreon.
Pay it Forward
If you’re still stuck on the fact that your audience is small, keep in mind that any extra support can go a long way to helping your overall project. You can reinvest any support back into your project to better serve your audience.
Through Buy Me a Coffee your audience is able to support YOU, the creator in a personal way that doesn’t seem like a business transaction.
This extra support can help you create better content, more content, or deepen your relationship with supporters.
By opening the door you’re welcoming your audience to give you support in an easy and convenient way. There’s no hard sales pitch, just an organic approach to inspiring your audience to support you and get exclusive perks along the way.
The bottom line: having a large audience isn’t necessary. Give your audience the opportunity to show you some extra love and for you to send it right back to them by setting up your Buy Me a Coffee account. Get ready to receive support in a fast and simple way.