Showcasing and celebrating websites that nail copywriting. Or by other words, websites that talk like a human, not like a weird corporate robot.
Most copywriting on the web sucks because it’s written for the writer, not the reader. This inspired me to create a fun side- project called Nishi. Nishi is on a mission to inspire the internet to suck less, one website at a time.
Now you’re asking “And how do you do that, Miguel?”
By showcasing & celebrating websites that aren't plagued with corporate jargon, and talk to you like they're a human. If you like what I’ve created and want to support Nishi, please consider buying me a coffee. Thanks for the support!