"Demotivator", this word describes the subtle art of getting your enemy to give up, without even realizing what is happening. During the times of the Soviet Union, there was a specialized institute in charge of this counter operations area. With the advent of the "modern" Russia, we have these functions split amongst several bureaus, such as the Internet Research Agency.
In this very brief introduction you get to learn about the demotivators used against democracies, in past years.