Some days I need a reminder that not all days will be the same. We're not always going to feel top notch and BFA is a reminder of that. It's not just a saying that I threw together so I could slap it on a shirt and make a couple bucks.
It's the reminder to accept the bad days as they are. Sit with them, process it so I can use it as the motivation to take my gratitude to an even higher level the next time I express it.
It's open ended and however you choose to define what makes you amazing is entirely up to you.