I've been running a small trial on Twitter ads after listening to the Digital Marketing Podcast at https://www.targetinternet.com/digital-marketing-podcast-episode-242-twitter-ads-and-facebook-attribution/

I haven't used Twitter ads since 2016, when I gave up on them.

However, in this limited trial I was impressed with the targeting options available and I achieved 11p clicks which is a number I can work with if it's accompanied by sales.

This video is walk-through of my account so you can see how it all works.

Access Twitter ads at https://ads.twitter.com/