Twinning!

All of us learnt that hashtags are the key to more reach and never grew out of it :pWhile it's true they do help us with more reach, I’d say its a crazy bet on what hashtag is more likely to be searched v/s your hashtags. They are definitely a growth driving factor but not an assured one.With campaigns in motion, they’re often run for a specific target audience with certain demographics and psychographics listed for them.For any campaign, reach is an important metric, however... more

Nov 11

Metaverse: Personally for you

While the dystopian idea of #metaverse has everyone concerned about actual human connections, ironically brands can see this as the next stop to further #personalization!With metaverse doing the rounds, the scope for advertising increases rapidly for brands across spectrums! While a lot of cosmetics/apparel brands have been using it in smaller scalesEg- Lenskart.com for 3D trials of frames- L'Oréal for 3D trial of their... more

Nov 09

Image
Image Parsing: Pictures speak a thousand words!
Image Parsing:Consumers are the biggest source of organic knowledge on your brand. With social media

Nov 01

Image
Artwork Personalization: To each one their own!
With Diwali coming up soon, fashion sales are live in all glory. A topic that comes to my mind is Ar

Nov 01

Image
A/B Testing, saving one brand at a time
We're talking A/B Testing today, i.e. Testing two versions of the same thing to see which optio

Nov 01

Tech, but why?

Before we see a place for technology in #advertising, it’s important to see why #technology? On a surface level, nothing in advertising or marketing warrants the integration of complicated #algorithms and #datasets, that is, until.. it does. Here’s a list of dialogues you will hear in a marketing/ad dept.: - “This copy won’t work for the brand” - Again, how do we know? Because we familiarized... more

Nov 01

POPULAR
Tech, but why?
1
A/B Testing, saving one brand at a time
1
Image
Artwork Personalization: To each one their own!
1
Image
Image Parsing: Pictures speak a thousand words!
1
Image
Metaverse: Personally for you