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Hi, I'm Ruban Rajendran. I am the developer on the project and co-creator with my brother.

My brother and I came up with this concept in 2015 as I was getting into programming and he was breaking into the New York menswear industry.

Menswear should not feel daunting, so we embarked on our journey to make 'dressing better' simple. 

As twelve70 is now our main focus, we are taking on freelance work to pay our bills and keep building what we started 5 years ago. 

Thank you for your support. We hope to keep moving forward with every sip.