Jan 26, 2021

Why Mcdonald's lost to Banh Mi in Vietnam?

McDonald’s is huge, in the US only there’re nearly 14,000 locations, that’s one Mcdonald's every 24,000 people. But in Vietnam, 1 McDonalds serves 4.2 million people. One of the main reasons is they have to compete with a much cheaper and better alternative: the BANH MI Vietnam is famous for its street food culture and Banh Mi is the king of all the street food in Vietnam, a challenge for any international burger chains entering the Vietnamese market.It took... more