Internal UX research or UX agency?

Often the most complicated part for those who are new to UX research is to determine the proper research method for the task.

The results of UX research can be different if implemented internally at a corporation or executed externally by an agency or consultancy.

Internal UX researchers and teams often have the benefit of strong relationships with users and access to more data collected.

The internal UX research can get results by examination of the same behaviors over a long period.

Using long-tail methodologies, like diary studies, and a longitudinal survey by asking the same questions or examining the same behaviors is a good practice.

There is a potential for bias or missed opportunities.

Read the full article: