Looking at such vivid customer demands, the sellers are leaving no stone unturned to offer a great variety of products so that their current buyers do not shift to any other store to fulfil their requirements, rather a strong marketing plan is executed which is directed towards acquiring new customers on a daily basis. As the online marketplace evolved, it started capturing the large segment of clientele that was looking forward to convenience. Over period of time, it's not just the quality of products that got improvised but the services became so much better, as one cannot make the customers who are not known in person by providing anything that they were not expecting.
How are the grocery stores in Saudi Arabia winning the marketing game? Let's discuss here:
Weekly Offers and Big Festive Discounts
The very first thing that the buyer does is check the prices of the commodities on different sites. Especially if it's a branded item, and a shop is able to offer it at the lowest price, consider it has cracked the code. Therefore, in order to have more buyers, the top supermarkets market weekly offers and big festive discounts that actually drive big savings. A pro tip – always keep a long list ready to avail of the discounts.
Establishing a strong online presence
One thing the Grocery Stores in Saudi Arabia have understood is that their customers are online. You surely might be a huge well-presented showroom selling all household items under one roof, you will have to reach the buyer at his doorstep, as gone are the days when people used to hit the market for things, now they want everything in their hand. When your buyer is on the Internet surfing different social media platforms, you need to catch him/her there only, therefore the online marketing game needs to be very strong.
Customer feedback
Customer satisfaction is prime in making any business successful. Be it good things or bad, give an open hand to customers to say, so that there is a positive sentiment in the market, and people are confident about you, before buying anything. It is a major part of the overall marketing
Now that you know promotion plays a very important role in assuring that you are reaching the right set of people, at the right time, make those plans that are long-term and really stand out. It might involve big budgets but if you are looking at upscaling, but there is no other way out. The grocery stores should experiment with push notifications, SMS marketing, and other mobile marketing tactics to win over the competition. The well-known supermarkets are already playing big, now is your turn.