Are you crazy? Maybe not!!!
Why do we love influencers?
As online marketing evolves, so must your strategies. You may be wondering if using influencers is still a viable option — and the answer is YES! In fact, recent studies show that 92% of marketers who used influencers were successful in reaching their target audience. So don’t be crazy, use influencers! Check out some great tips below on how to get started.
Influencer marketing has been a growing trend in digital marketing and it is something that will continue to grow. In fact, companies are already using them and at times they don’t realize it.
The main concept behind a large number of advertising campaigns consists in promoting a message through influencers, people that have gained authority on the subject they talk about. This strategy has proved to be very effective, especially when it comes to social networks.
Influencers can be bloggers, YouTubers, or Instagrammers that share your interests. They can be people who work in the field of your company’s products for example. These people will usually have a large following and they continuously push out content on what they are all about.
If you’re thinking about using Influencers, it’s important not to focus on just one influencer alone, but rather find a number of micro-influencers. People with a smaller audience, and who are more likely to take an interest in wanting to help your company grow. Many marketers say that influencers are one of the main pillars that will ensure the success of a digital marketing strategy, but you should know how to work with them in order for this to happen.
If we talk about micro-influencers, these people might be very small at the beginning, but they will gain more popularity as time goes by. You need to know how to manage this process in order for it not to be completely out of your control. It is important that you create a safe environment where micro-influencers can talk about your product without feeling restricted or intimidated; otherwise, there’s no way they will promote your business on their social media platforms.
This is also a good occasion to learn about their audience and see what they like, as well as discover who they are and what target you should focus on. With micro-influencers comes the possibility that some of them might not answer or even read your messages; this is why you need to have a different approach with each one of them. You need to get them interested in your product, but not only that, you have to be sure that they are able to communicate this message in an authentic way so their followers can believe it. It is also a great way to find the pros and cons of what you are selling.
The best influencer will be the one who has the same target as your business and knows exactly who you want to reach.
Connecting your business with the right influencer is one of the most important steps for getting people interested in your product, but it’s also due to this success, that companies tend to be very demanding at first; they forget that their relationship with an influencer will never be only about the money and that, on top of being a business relationship, is also an authentic human one.
If you forget about this fact, it might cause the influencer to not do business with you. They will be the first to leave your company. You need to remember that influencers are people too, and their ability to influence comes from their skills and reputation, as well as from how much they enjoy doing what they are doing. The last thing you want to do is make them feel like they are forced, or obligated, to work with your company; this won’t only make the influencer lose interest, but it also might negatively affect their audience.
Money aside, you need to offer an incentive for them to engage with your product, and what better than free samples? This will give micro-influencers, the chance to try your product in order to see if they like it, and then share their experience with their followers.
It’s important that you find influencers who are interested in your business, have a good influence on their audience and give them good products so they can enjoy using them, before talking about them.
When it comes to working with influencers, you need to learn how to manage this relationship in order for it to be as effective as possible and ensure that everyone wins. Micro-influencers can help your brand improve its online presence, and grow your customer base. As such this is why you should place all the attention on them.
This strategy has proved to be very beneficial for companies. It’s time you turn the spotlight on micro-influencers and see how they can help your company progress. These people are eager to collaborate with you, and spread the word about your products; all you have to do is give them the opportunity to do so.
Remember that influencers are people too, and your relationship with them needs to be authentic in order to have a chance of succeeding. They are more than willing to work with you, so all you need to do is provide them with the right incentives for their collaboration, and offer them products they can enjoy.
Working with micro-influencers can help your brand improve its online presence and grow your customer base in no time, so don’t miss out on this opportunity.
The power of influencers has been proven time and again. If you’re looking to increase your brand’s exposure, promote a product or grow your audience — finding the right people in your niche who can share their stories about what they love is one way to do it! I’ve made it easy for you by including an URL that is curating lists of top bloggers and social media personalities in every industry so that all you have to do is find someone relevant who fits these criteria and start communicating with them. Get started today at
https://buzzsumo.com/find-influencers/
Cheers!