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In this week's podcast episode I take some time to reflect upon why many style analysts (including myself), constantly keep returning to the fictional character of James Bond as a yardstick of style and culture in the men's sartorial world. I take some time to offer my own observations on the not-so-secret agent and why I think he has grown to style icon status in the 60-years since he first appeared on the big screen in Dr No! Let me know your own Bond journey and what you think of the smartest assassin on the planet.