Photo by Aaron Burden on Unsplash
The bottom line of writing is having something to say and saying it. Some considerations for successful self-expression through writing include, but are not limited to:
Say it well - clearly and simply with descriptive language.
Say it as briefly as possible.
Say it more than once in different ways if you really want to get the message across.
Say it with words that get attention and traffic.
Say it in an attractive and readable setting.
Say it somewhere that is easy to find - Make sure people can remember or find your site.