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Founded in 2017 by writer, producer, and creative maven LaChelle Chrysanne, UNPOPCULTR is a platform dedicated to amplifying the voices and work of BIPOC creatives through curated content and community. The brand has hosted numerous events in New York City, bringing together lovers of music, artists, and creative entrepreneurs. In 2019, they launched their podcast Day One Fans, which focuses on the unique challenges of being BIPOC creatives. 

All donations sent through this channel go back into providing paid opportunities for BIPOC creatives.