The main goal of an affiliate is to help businesses form long-lasting connections with their target audiences. As you probably already know, this means that you have to monitor a huge number of variables and explore every single technique that may help you achieve this objective, like neuro-linguistic programming (NLP).
For this reason, I’ve put together a comprehensive article that explains neuro-linguistic programming, its benefits, and some techniques that you can implement into your campaign today.
In simple terms, neuro-linguistic programming (NLP), is a behavioral model that affiliates and businesses can use to better understand consumers’ decision-making process.
NLP teaches you how to understand your target audience’s thought process and enables you to observe and analyze human behavior from an objective perspective.
It covers a wide set of subtopics, including how people communicate, the language used, how interactions influence the results we get, and how to incite a change in behavior.
NLP is based on the idea that everyone perceives the world through a subjective experience, which is influenced by the five senses and the use of language.
For example, when you remember details about your last social gathering, you probably remember the location, music playing in the background, drinks or food you consumed, conversations you had, and other details tied to your senses.
In other words, the reality we perceive depends on how we translate the sounds, images, and textures around us. To master NLP, you need to learn how the sensory input around us shapes our conscious and unconscious thought processes.
Our perception of reality is determined by our sensory awareness, which is the way we interpret the different stimuli we’re exposed to.
Another core element of NLP, behavioral flexibility is the ability to change your approach based on the results you’re getting. If you’re not getting any closer to achieving your goals, you need to have enough behavioral flexibility to identify another approach and test out different options until you find the best alternative.
Now that we’ve covered the technical stuff, let’s jump right into the juicy part – going over some of the different techniques and examples of how to use each one.
Increasing an item’s perceived value through disruptive reframing is the process of changing the angle and wording in your marketing materials.
Example: “Get Started for as Little as 5 Cents Per Week” (rather than saying $25 per year).
Presupposition is an NLP tactic where you assume that one or more things about the product are true and communicate these assumptions to your audience.
It’s a great technique because you can presuppose that customers will make a purchase and that the goods you’re promoting have been rated highly by similar consumers.
Example: “When You Purchase This Device, You’ll See Why Other Techies in Your Area Are So Pleased."
While our purchase decisions may seem calculated, many experts agree that the purchase decision occurs at a subconscious level.
This is the reason why many marketers use metaphors and hyperbole that speak directly to the audience’s subconscious mind.
Example: “Quality Sweets that Will Ignite a Party in Your Mouth!”
Both rhythm and alliteration help you develop more memorable content. And, this doesn’t only apply to content itself, but also your branding (as well as your advertisers’ image).
Example: “Dungeons and Dragons”, “7-Eleven”, “Ronald MacDonald”
Good luck 😉