I thought Virtual Mojito is just another silly idea. Now, this has become a project I like to work on every minute.
5 months ago, I launched Virtual Mojito - a Notion page that showcased more than 70 Zoom alternatives. It is designed to help people navigate the best virtual event tool.
But soon I realized that there was a huge opportunity to expand the scope. My readers are looking for the best virtual events; stories from influencers and the latest trends in the industry.
The product has changed tremendously. Thanks to the community.
Some major milestones and metrics worth mentioning:
An average of 4,500 unique visitors per month
Increased from 70 tools to 158 tools
10 newsletter series delivered
More than 250 events listed
Recently, I started an interview series called "Meet-a-mojito". You will hear inspiring stories from virtual event influencers. It’s a joy to learn how they help the community stay connected in a virtual environment.
This is how I allocate 2 hours a week to grow the project:
Newsletter
This is the main retention channel to keep my readers informed of the latest tools, events, and trends in the virtual experience industry.
Collect feedback from top 3-5 active readers weekly
Scout new products from PH, IH, BetaList
Bi-weekly newsletter, 4 sections
Average open rate is 55%
214 readers til today
Social
I usually post updates on LinkedIn and Twitter. There are 4 types of content to keep my followers excited.
Major milestones, case studies and statistics of my website
Monthly highlights, namely new tools for virtual events
Re-purpose the newsletter 3 days after delivery
Founder interview series and quotes
Scout
Regular routines to help myself and my readers keep up with the latest resources.
Review new tools on Product Hunt, Indie Hackers and BetaList
Exchange content with virtual event influencers and makers
Connect with founders from virtual event tools
Collaboration and joint-marketing
My tool stacks are completely #nocode. Including:
Notion - website and front-end design
Airtable - form and pipeline management
Zapier - workflow and approval process
Substack - newsletter and content
Bitly - CTA tracker and analytics
ImprovMX - custom mail
Throughout the journey, I have received a lot of feedback from the community. I am very happy to implement all your ideas into Virtual Mojito 2.0. This is a success for everyone who wants to make virtual events, remote work and online communities better. Thank you!