What I have learned from digital marketing course from AirAsia Academy is that content is king. In the age of data, people are hungry for EAT content. Which is Expertise, Authoritative and Trustworthy content.

I guess this is what happened with Ayam Hak Marhaen campaign. With ad spend of 200 ringgit only. We have close to 5,000 signatures and sales went up on marhaen.my from 37,000 to 80,000 in the time period of 26 June 2022 till 16 July 2022. This means we got sales of 43,000. In terms of lots sold, we got 300+ lots sold within first week of July itself. This is a dramatic improvement as compared to the numbers in June (whole of month).