When it comes to free SEO tools, there are a lot of options out there. However, one of the best is Google's Search Console. It is a powerful tool that gives you insights into how your website is performing in search engine rankings. It allows you to view your website's search engine rankings, analyze your site's performance, and identify and fix any errors or issues that may be impacting your SEO. You can also get detailed information about how users are interacting with your website, such as the number of impressions and clicks for each page.
Another great free SEO tool is Screaming Frog SEO Spider. It is an advanced web crawler that allows you to quickly audit and analyze any website. It provides detailed information about a website's structure and structure, including broken links, duplicate content, and more. This can be incredibly useful for identifying areas that need improvement in your SEO strategy.
One final free SEO tool worth mentioning is MozBar. This Chrome and Firefox extension provides you with an array of SEO metrics, such as page authority, domain authority, and keyword difficulty, directly from your browser. It also allows you to compare different websites side-by-side, providing you with valuable insights into how well your website is performing compared to your competitors.
Overall, there are many great free SEO tools out there that can help you improve your website's performance in search engine rankings. However, Google Search Console and Screaming Frog SEO Spider are probably two of the best free tools available. MozBar is also a great option for anyone looking for more detailed metrics about their website.