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When designing a new product, research into expectations of your target audience are crucial to evaluate success or failure rate of the final product and whether investing into it is worthwhile at all. An efficient approach for this goal is to use focus groups. Main idea behind focus groups is to understand your target audiences’ feelings and opinions about a system or a product. It implies open...
UX Usability testing. Looking at focus groups, Wizard of Oz and supportive frameworks.
Mar 15, 2021
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Usability testing is well suited to understand if the user experiences any problems during the use of the product. Further, usability testing can be implemented at times when it is not enough to merely know that a particular usability issue exists but it is required to estimate the scope of that usability issue and it’s span across different experiences, more precisely how many people may experi...
What is Usability testing? Chapter Review: "Measuring the UX: Performance metrics"
Mar 10, 2021
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Before we embark on this small journey, I want to express my gratitude to the original researchers of this paper for paving the way for ethical product development. Though I feel 'weird' writing reviews on other peoples work as at the moment there is definitely more for me to learn on the topics the paper discussed, nevertheless I hope this review will spark your interest to read the original pape...
Paper Review: "A First Look at Human Values-Violation in App Reviews"
Mar 05, 2021
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