Success in the startup world is not simply awarded to the hardest workers. It is awarded to those who develop and use their Unfair Advantages.
An unfair advantage is a competitive upper hand, and your set of unfair advantages is unique to you. It’s more than just a unique selling point, it’s a fundamental leg-up over the competition, and sometimes it’s not one that is ‘earned’ or worked for.
‘It’s not about working harder. It’s about working the system.’
This oversimplification of hard work = success is not only misleading, it can be downright confusing when you don’t know what to work hard on.
‘An entrepreneur is someone who will jump off a cliff and assemble an airplane on the way down.’ — Reid Hoffman